Making a financial success of a new book is not an easy business in the age of the internet, especially if you’re writing for a niche market through a small publisher. So I can understand the desire to market your work wherever and whenever you can, milking the social media machine for all its promotional worth.
That being the case, I’m not really against Canon Press making short videos of Rachel Jankovic espousing her gospel of obedience whilst she peels potatoes and answers her scandalizzzed critics. Hey, if I had a new book to promote, I’d love that kind of support from my publisher.
But what should we be making of these videos? How should we react when she derides Beth Moore and the “encroaching feminism” that dares to suggest women can and should preach in the pulpit? Should we be angry, frustrated? Should we watch or boycott? Should we analyse or parody?
Ultimately it’s for each of us to answer those questions for ourselves. In this post though, I’ll tell you what my answers are, and why in the hope that they’ll help stimulate you in your analytical thinking. Continue reading Potatoes and scandalzzz: what to make of Rachel Jankovic’s relentless book promotion?